Privacy policy
Last updated: September 2026
Streetwise Dogs respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect, why we collect it, how it is used and stored, and your rights in relation to your personal data.
Who we are
Streetwise Dogs provides dog training and behaviour services.
Data controller: Layne Arlina, Streetwise Dogs
Telephone: 07414 727790
Email: info@streetwisedogs.com
Website: www.streetwisedogs.com
If you have any questions about how your personal information is handled, please contact Layne using the details above.
Information we may collect
When you enquire about or use Streetwise Dogs' services, we may collect information including:
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Your name, address and contact details
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Email address and telephone number
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Information you provide through enquiries, telephone calls, emails, forms and consultations
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Appointment and booking information
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Payment and transaction information
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Information about your dog, including health, veterinary, behavioural and training history
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Information supplied by or shared with your veterinary practice with your permission
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Consultation notes, behaviour assessments, training plans and records of your dog's progress
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Photographs and videos taken during training or behaviour work
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Communications between you and Streetwise Dogs
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Information reasonably required to provide services safely and appropriately
Where information concerning your own health, disability or accessibility requirements is provided so that appropriate adjustments can be made, this may constitute special-category personal data and will be handled with additional care.
Why we use your information
We use personal information where necessary to:
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Respond to enquiries
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Arrange discovery calls, assessments and training appointments
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Assess whether Streetwise Dogs' services are appropriate for you and your dog
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Provide dog training and behaviour services
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Prepare behaviour assessments, reports, management strategies and training plans
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Communicate with you before, during and after your programme
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Manage bookings, payments, cancellations and business records
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Liaise with veterinary professionals where appropriate and where permitted
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Maintain appropriate records of the advice and services provided
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Protect the safety and welfare of clients, dogs, Streetwise Dogs and others
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Meet legal, regulatory, accounting and insurance requirements
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Improve and administer Streetwise Dogs' services
Lawful basis for processing
Depending upon the circumstances, Streetwise Dogs may process your personal information because it is necessary to take steps at your request before entering into a contract or to perform our contract with you; because Streetwise Dogs has a legitimate business interest in providing, administering and protecting its services; because there is a legal obligation to retain or disclose certain information; or because you have given consent where consent is the appropriate lawful basis.
Where special-category personal data is processed, Streetwise Dogs will also identify an appropriate additional condition for processing that information.
Payments
Where you pay online, payment processing may be provided by a third-party payment provider such as Stripe.
Streetwise Dogs does not need to receive or store your complete payment-card details when payments are processed securely by the payment provider. The payment provider will process information required to complete the transaction in accordance with its own privacy policy.
Streetwise Dogs may retain appropriate transaction information, such as the amount paid, payment status, date and reference, for booking, accounting and record-keeping purposes.
Booking and other service providers
Streetwise Dogs may use trusted third-party services to help administer the business, including services for email, calendars, appointment scheduling, online forms, payments, website hosting and secure digital storage.
These providers may process personal information on behalf of Streetwise Dogs where this is necessary to provide their service.
Streetwise Dogs will only share the information reasonably required for that purpose.
Veterinary information
Behaviour can be affected by health, pain or other physical factors. Streetwise Dogs may therefore request relevant veterinary information as part of behaviour work.
Where communication with your veterinary practice is appropriate, information will only be requested or shared where there is an appropriate lawful basis and, where required, with your permission.
Photographs and video
Your dog's training or behaviour journey may occasionally be photographed or filmed to document progress, assist with assessment, training or professional record keeping.
Where photographs or videos are intended for promotional, educational, website or social-media use, appropriate permission will be obtained.
If you would prefer your dog not to be photographed or filmed for these purposes, please tell Layne.
Sharing your information
Streetwise Dogs does not sell your personal information.
Information may be shared where reasonably necessary with service providers acting on our behalf, veterinary professionals where appropriate, professional advisers, insurers, or regulatory or legal authorities where disclosure is required or permitted by law.
We will otherwise treat the information you provide as confidential.
How long information is kept
Client records may be stored both digitally and, where appropriate, in paper files.
In accordance with Streetwise Dogs' current record-keeping policy, client records are normally retained for a minimum of five years following the original consultation.
Some information may need to be retained for longer where reasonably necessary for legal, insurance, tax, safeguarding or dispute-resolution purposes.
Information that is no longer required will be securely deleted or destroyed in accordance with applicable data-protection requirements.
Keeping your information secure
Streetwise Dogs takes reasonable organisational and technical measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
Access to client information is limited to those who reasonably require it for the operation of Streetwise Dogs or the provision of services.
Your rights
Depending upon the circumstances, data-protection law may give you rights in relation to your personal information, including the right to:
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Request access to personal information held about you
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Ask for inaccurate information to be corrected
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Request deletion of information in certain circumstances
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Request restriction of processing in certain circumstances
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Object to certain processing
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Request transfer of certain information where applicable
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Withdraw consent where processing is based on consent
These rights are not absolute and there may be circumstances where Streetwise Dogs is legally entitled or required to retain information.
To exercise your rights, contact info@streetwisedogs.com.
Marketing
Streetwise Dogs will only send electronic marketing communications where there is an appropriate lawful basis to do so.
You can ask to stop receiving marketing communications at any time.
Service communications concerning an enquiry, booking, payment, appointment or active training/behaviour programme are not marketing communications and may still be sent where necessary.
Cookies and website information
The Streetwise Dogs website may use cookies and similar technologies required for the website to operate or to understand how the website is used.
Where non-essential cookies are used, visitors will be provided with appropriate information and choices as required by applicable law.
Complaints
If you have concerns about how Streetwise Dogs has handled your personal information, please contact Layne first so that the matter can be investigated.
You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data-protection regulator.
Changes to this Privacy Policy
This Privacy Policy may be updated when Streetwise Dogs' services, systems, suppliers or legal obligations change.
The current version will be made available on the Streetwise Dogs website.